If you were to equate the unveiling of a new football kit to the suspense of a classic Hitchcockian thriller, then Olympique de Marseille and PUMA just might have penned the greatest suspense story in sportswear this summer. Come July 5th, the team’s latest home and away jerseys, drawn from the very elements that define the city of Marseille itself, will hit the stores. And the fans are awaiting with bated breath.
Olympique de Marseille and PUMA, both names that carry weight in their respective arenas, have decided to take an introspective approach this season. Together, they’ve reached into the city’s geological past and maritime present to present a collection that is, for lack of a better term, unequivocally Marseillais.
In an endeavor that is as authentic as it is original, the clubs chose to reveal the new jerseys in a calanque nestled in the city’s heart. Mother nature’s fury was unleashed, swirling around the players, mimicking the untamed spirit that is so inherent to the Marseille ethos.
The home jersey, a nod to the city’s primordial bones, draws its inspiration from Marseille’s limestone. This seemingly mundane rock, that has been etched into the city’s very fabric, radiates a unique layered design, created by the passage of time. These patterns are now immortalized in a soft grey on the club’s pristine white canvas. The home jersey also marks the return of azure blue on the collar and sleeve trims, adding an iridescent frame to the outfit. Pair that with white shorts and socks, and you have an ensemble that pays homage to the city’s deep roots.
The away jersey, meanwhile, carries a piece of the Mediterranean with it. The design, tinged with the hues of the deep-blue sea, is crisscrossed by fine white lines, reminiscent of nautical charts that depict the waters around Marseille. Like a piece of home taken on the road, this jersey aims to wrap the players in the comfort of their familiar maritime surroundings, wherever their matches may take them.
But this is more than just aesthetics. PUMA and Olympique de Marseille have woven in cutting-edge tech to ensure top-notch performance. The ULTRAWEAVE fabric in the jersey provides a four-way stretch, minimizing weight and friction for players to move with ease. Coupled with the dryCELL technology integrated into the fabric, the jerseys are designed to offer maximum comfort by managing perspiration, even during the most grueling ninety minutes on the field.
While the performance factor is crucial, it’s also important to note the club’s dedication to sustainability. Both the home and away kits are crafted from 100% recycled polyester, demonstrating a commendable commitment to environmental responsibility.
The new home and away jerseys will be available from July 5 in official Olympique de Marseille boutiques, on boutique.om.fr, on puma.com and from most retailers.
Click on this link to read this article in French version
