On the heels of announcing its partnership with AC Milan, Off White unveils the first off-pitch uniforms – one formal, one informal – for the Italian football club.
True to the disruptive spirit of the late Virgil Abloh’s brand, both uniforms reimagine traditional football and sport motifs with cultural and subcultural influences – including Off-White codes – in an effort to share the two partners’ values for “social equity, equality and inclusivity” and to tackle “all forms of prejudice and discrimination.”
Constructed from gray suiting, the formal uniform debuts a double-breasted jacket that appears classic from the front, while the back reveals two sporty vertical tonal stripes and a player’s uniform number. Matching suit-style pants introduce split cuffs and a statement tag on the left leg that, with trademark Off-White satire, defines the garment with a “Uniform” quote.
The formal uniform also includes a long-sleeve and a classic short-sleeve t-shirt (in black or white), each printed with the “OFF” logo on the center chest, a black belt embellished with a silver Off-White “Arrow” buckle, and a pair of white leather sneakers adorned with a lateral arrow applique, a trademark tonal Off-White hangtag, and the word “Uniform.” A football scarf, embellished with the instantly recognizable Rossoneri checkerboard and topped with Off-White’s logo and AC Milan‘s logo, further blurring the lines between brand and club, is also included.
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The informal uniform retains the pants, shirts and accessories of the formal uniform but replaces the suit jacket with a Varsity jacket. For AC Milan, the Varsity jacket is crafted from white leather and introduces graphic patches, including Off-White stripes down the right sleeve and the A.C. Milan diavolo mascot on the body. Player names appear on the back.
Abloh’s influence as well as the values of the partnership also explicitly appear via a red label that adorns the left sleeve cuff of both the suit and varsity jackets. Each label pairs the “I Support” vernacular introduced by Abloh in 2020 with a commitment selected by the player. Ranging from Diversity, Equal Rights, and Freedom of Speech to Education for All, All forms of Love, Social Justice, and beyond, these critical causes and customized “I Support” messages encourage the AC Milan players to physically represent and support the future-forward causes they most believe in every time they step out in the uniforms.
While the uniforms are exclusive to the club, the Varsity Jacket is available for pre-order, only at off—white.com, for the first few weeks of the “Wear Your Heart on your Sleeve” campaign, from October 11 to 23. Part of proceeds will be donated to Fondazione Milan, AC Milan’s charitable foundation.
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