Off-White becomes AC Milan’s new style and culture curator

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Off-White x AC Milan

The synergy between fashion and football continues to grow season after season and with it, we see more and more exclusive collaborations, sometimes unexpected like this partnership between Off-White and AC Milan.

According to the press release, Off-White becomes “the club’s official Style and Culture Curator”. The brand will provide, according to the agreement, “clothing for the men’s and women’s teams” of the Red and Black. The Devils will wear their new outfits during their match against Chelsea tonight in the Champions League.

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The collaboration between the Serie A champions and Off-White was first reported in August, before becoming official yesterday, October 04. The agreement is based on the shared values of both partners for “social equity, equality and inclusivity” and to tackle “all forms of prejudice and discrimination”. This vision for positive change is expressed through the slogan “WEAR YOUR HEART ON YOUR SLEEVE” and the claim “I Support”, introduced by Off-White founder Virgil Abloh in 2020.

As such, the “I Support” commitment can be found in the video accompanying the official announcement, combining voiceover narration by current AC Milan’s men’s and women’s players with iconic football objects tagged with “I Support” statements. The two partners also unveiled a first image of the outfit that Stefano Pioli’s team will wear. It consists of a double-breasted suit in a grey shade, with a red label attached to the sleeve with the inscription “Support sport for change”.

The partnership also includes community activities and projects to support Fondazione Milan, AC Milan‘s charitable foundation, with an ambitious program that will extend from Milan to the world.