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The Future of Sneaker Culture: Nike .SWOOSH Debuts Digital experience with the “Our Force 1” Collection

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Nike .SWOOSH - Our Force 1 Collection

Embracing the digital era, Nike has launched .SWOOSH, its new platform for virtual creations, along with its first virtual collection, Our Force 1 (OF1), a revolutionary tribute to the iconic Air Force 1.

Co-curated by the thriving .SWOOSH community, this innovative platform reimagines sneaker culture by merging technology, creativity, and the limitless potential of the digital world.

Nike .SWOOSH’s new platform for virtual creations has gained immense traction with over 330,000 members, showcasing the brand’s commitment to staying ahead of the curve. The OF1 collection, an homage to Nike’s first 50 years and the versatility of the Air Force 1, removes the limitations of physical products, fosters community, and leverages pioneering technology that will undoubtedly shape the future of sport.

To purchase an OF1, members can choose between two digital boxes: the Classic Remix box and the New Wave box. Priced at $19.82 USD, each box houses a digital version of the iconic Air Force 1. The Classic Remix box offers an opportunity to obtain a classic archive AF1 released between 1982 and 2006, or a unique, custom AF1 with a nostalgic touch. The New Wave box, on the other hand, unlocks a classic archive from 2007 onwards or an expressive, custom AF1 with a futuristic spin. Both boxes also feature co-created AF1s from the four .SWOOSH “Your Force 1” winners.

Nike has made OF1 boxes accessible through multiple entry points. Beginning April 18, Nike will airdrop AF1 posters on SWOOSH.NIKE to randomly selected .SWOOSH members, granting them early access to the OF1 sale on May 8. General access opens to the entire .SWOOSH community on May 10.

Upon receiving their OF1 box, .SWOOSH members can discover the unique “Our Force 1” shoe within, each paired with a 3D file for owners to download and express themselves in novel ways. In the coming months, .SWOOSH will introduce additional utilities and benefits for these one-of-a-kind virtual creations, such as exclusive physical products or experiences.

Nike .SWOOSH - Our Force 1 Collection

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Ron Faris, GM of Nike Virtual Studios, emphasizes the significance of this collection, stating, “The OF1 collection shows how Nike will continue to innovate at the intersection of play and culture for the future of sports.” .SWOOSH, currently in a closed beta to ensure an equitable and safe platform, is poised to become the marketplace of the future.

To register as a .SWOOSH member, visit welcome.swoosh.nike. Stay informed about the OF1 Collection by following the dotSwoosh blog on Medium and @dotSWOOSH on Twitter.

Click on this link to read this article in French version