Nike Re-Creation is making waves in the world of sustainable fashion as it introduces its innovative upcycled collection in London and in Paris. This program, designed to promote a circular vision and progress towards a zero-carbon, zero-waste future, is set to expand to Paris later this summer, further establishing Nike as a leader in eco-conscious design.
The Nike Re-Creation program has already experienced success last May in Los Angeles, where it began by repurposing local vintage and dead stock materials into unique, locally-designed products. By collaborating with London-based design project Greater Goods, founded by Jaimus Tailor, Nike is now bringing its forward-thinking vision to the UK, creating bespoke pieces tailored to the needs of London’s athletes.
As Nike strives to find solutions that benefit both athletes and the environment, the Re-Creation program serves as a shining example of how circular design principles can be harnessed to reduce carbon emissions. By collecting obsolete products locally, transforming them into wearable garments, and distributing them within the same region, Nike Re-Creation is demonstrating the potential of a more sustainable business model.
Jaimus Tailor, the founder of Greater Goods, has expressed excitement about the collaboration, stating that “Nike Re-Creation is a game-changer for sustainable fashion, allowing us to merge creativity, innovation, and environmental responsibility in a way that truly serves the city’s athletes.“
Following its London debut, the program is set to expand further with a Parisian chapter, which will feature a collaboration with designer Sarah Moh. This international growth highlights Nike’s commitment to establishing a more circular future, building upon the success of initiatives such as Nike Grind, Nike Refurbished, and Nike Recycling & Donation.
The highly anticipated Nike Re-Creation London collection is slated to launch at NikeTown London later this month, showcasing a one-of-one capsule collection consisting of 25 unique pieces. A wider collection will follow, ensuring that London’s athletes have access to sustainable, cutting-edge sportswear that supports both their performance and the planet.
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