Nike Air Max 90 “White/Photo Blue,” A Fresh Take on a Nike Classic

The Nike Air Max 90 makes a grand return in a refreshed "White/Photo Blue" color scheme. Blending classic design with contemporary style, this iconic sneaker promises both nostalgia and innovation for dedicated and new sneaker enthusiasts alike.
October 23, 2023
1 min read
Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic
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Sneakerheads, we find ourselves at the intersection of nostalgia and modernity, where the Nike Air Max 90 reappears with a refreshing twist. This iconic shoe, with a lineage spanning over three decades, has re-emerged from the Nike design studios with an aesthetic that embodies both the classic and the contemporary. It’s a vivid reminder of the genius of Tinker Hatfield, a design maverick whose third creation in the series was none other than the iconic Nike Air Max 90.

This time around, our iconic sneaker graces the stage in an “White/Photo Blue” color scheme. For the uninitiated, this pairing might seem simplistic, yet for the connoisseurs among us, it’s a harmonious blend of subtlety and flair. The serene white lays the foundation, an homage to the timeless elegance that has characterized the Nike Air Max 90 since its inception.

As the chill of winter beckons, this iconic design, swathed in a white and photo blue allure, promises warmth and style in equal measure. The TPU components delicately gracing the tongue, spine, and the visible Airbag, adopt a light gray hue. They blend seamlessly with their surroundings, crafting a visual spectacle of understated elegance.

Yet, it is the “Photo Blue” branding hits that steal the show. They stand in stark contrast, a bold deviation echoing the iconic “Nike Air” text emblazoned at the spine. This vibrant hue doesn’t just adorn the upper, but also breathes life into the Air Max cushioning at the rearfoot, a subtle nod to the aesthetic choices defining other lifestyle releases over the past decade.

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Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic
Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic
Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic
Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic
Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic
Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic
Nike Air Max 90 "White/Photo Blue," A Fresh Take on a Nike Classic

This Nike Air Max 90 “White/Photo Blue” will be launched soon, with a price tag of $130 USD, on Nike.com.

© Photos: Nike

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