The Nike 2023 Día de Muertos “Con Mi Familia” Collection is a heartfelt nod to Mexico’s rich cultural tradition of celebrating the eternal bond between the deceased and the living, known as Día de Muertos or Day of the Dead.
A solemn tribute
This poignant collection, “Con Mi Familia” (With My Family), envelops wearers in a tapestry of emotions ranging from grief and longing to love and connection, mimicking the stages of mourning. The limited-edition designs span a range of iconic Nike silhouettes including the Air Jordan 1, Nike Blazer Mid, Dunk Low and Air Max 1, as well as select apparel pieces. These designs are infused with unique icons that represent a variety of emotions, a subtle yet powerful way to walk a mile in the shoes of tradition.
Iconography that speaks volumes
Among the prominent icons that adorn these sneakers are the moon, a marigold and a hummingbird graphic. These are not arbitrary choices; the hummingbird is a revered cultural symbol that recognizes souls trying to reconnect with the living. The moon and marigold, on the other hand, represent an ethereal path that guides these souls, a visual and emotional journey harmoniously embroidered into the fabric of these sneakers.
Connecting Globally, Rooted Locally
The 2023 Día de Muertos “Con Mi Familia” collection is an outgrowth of Nike’s Global Express Lane strategy. This fast-track initiative is guided by the design ethos of local culture, insights and trends. It’s a spirited effort to create designs that authentically resonate with communities around the world. Available globally on SNKRS and at select Nike retailers, this collection is a tangible extension of Nike’s efforts to celebrate global cultures through locally inspired design.
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© Photos: Nike
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