The long list of official partners and sponsors of the Stade Toulousain – among them McDonald’s, Carlsberg, Serge Blanco, Airbus, Peugeot to name a few – is growing with the addition of New Era, the American equipment manufacturer and the largest manufacturer of caps and beanies in the world, as an official licensee of its headgear.
Under the new multi-year agreement, New Era will produce co-branded headgear for the rugby club’s fans, which will be distributed through both its online and physical sales channels. The collections will also be distributed through New Era’s retail outlets and its online store.
For the first part of the collaboration, New Era revisited its iconic 9FORTY, 9FIFTY, Trucker and Knitted Beanie caps in distinct red and black colorways, as well as children’s models. On the front of the caps, the club logo features the letters “S” and “T,” the initials of St. Thomas Aquinas, under whose protection the club is placed, along with four stars. And, on the side, the logo of New Era.
The new New Era x Stade Toulousain collection can be found on neweracap.eu