The much-anticipated New Balance x Joe Freshgoods “Beneath The Surface Pack” is set to debut this Thursday, bringing to life the creative partnership between the iconic sportswear brand and the multifaceted designer hailing from the Windy City.
Drawing inspiration from his roots and the subtle communication within the Black community, Joe Freshgoods seamlessly weaves personal anecdotes into each of his collaborations with New Balance. This fifth installment, featuring two models – the 610s “Latte” and the NB Rainier, offers a striking blend of outdoor aesthetics and layered depth, capturing the attention of sneaker enthusiasts and fashion aficionados alike.
As a testament to Joe Freshgoods’ ability to incorporate personal narratives into his designs, the “Beneath The Surface Pack” showcases a unique fusion of his Chicago upbringing and the non-verbal communication prevalent in the Black community. The 610s “Latte” model boasts a woodland pattern on the embroidered tan overlays, which adds a rich depth to the low-top silhouette. The pitch-dark diamond-knit mesh provides a dramatic backdrop for the vibrant “Carrot” highlights, which are strategically placed on the mid-foot “N” logo, the heel’s ballistic mesh, and the lugs of the tread underfoot.
On the other hand, the NB Rainier model presents a more traditional camo base layer, enveloped in a digitized aesthetic. This model features titular nubuck green overlays, a Goretex membrane, and golden metallic eyelets, which combine to create a visually arresting composition. The contrast between the two models underscores Joe Freshgoods’ ability to blend personal narratives with cutting-edge design.
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With a retail price of $160, the New Balance x Joe Freshgoods collaboration, landing this Thursday, April 27th, between the renowned sportswear brand and the talented designer represents the perfect marriage of personal storytelling and innovative aesthetics.
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