New Balance is stepping into the resale ring with “Reconsidered,” a platform offering pre-owned and gently used sneakers. “Reconsidered” focuses on both sustainability and affordability, giving conscious consumers and sneakerheads alike a reason to rejoice.
Let’s face it, the footwear industry generates a hefty environmental footprint. John Stokes, New Balance’s Director of Sustainability, acknowledges this, stating, “There are many things that have to shift… Launching “Reconsidered” is one piece of the puzzle to help extend product life and get the most from what is already made.” “Reconsidered” offers a second life to returned and slightly imperfect sneakers, diverting them from landfills and reducing the brand’s overall environmental impact.
Not only is “Reconsidered” good for the planet, but it’s also good for your wallet. Pre-owned kicks often come at a fraction of the original price, allowing you to snag that coveted pair you thought was out of reach. Plus, by trading in your old New Balances, you can earn vouchers towards your next purchase, maximizing your sneaker budget and minimizing waste.
New Balance isn’t just jumping on the sustainability bandwagon. They’re committed to making a real difference. Their goals include:
- Reducing emissions in line with the Science Based Targets Initiative.
- Sourcing 100% renewable electricity for their operations by 2025.
- Utilizing lower-impact materials and sustainable transportation.
- Advocating for better climate policies.
New Balance “Reconsidered” has the potential to be a game-changer for the sneaker industry. It offers a win-win for environmentally conscious consumers and budget-minded sneakerheads, all while supporting a brand that’s serious about sustainability. It’s certainly worth a closer look, whether you’re a seasoned collector or just starting your sneaker journey.
Head over to newbalancereconsidered.com, available to customers in the U.S. for the moment, to browse the selection and see if there’s a hidden gem waiting for you. And remember, by choosing pre-owned, you’re not just getting a great deal, you’re making a positive impact on the planet. Now that’s something to celebrate!