As the embers of summer slowly fade, giving way to a brand-new season of soccer, the joyous hues of triumph from last season linger around the streets of Naples. A third Scudetto under their belt, a partnership with EA7 Emporio Armani still strong and vibrant as ever, Napoli FC stands poised to stride into the 2023-2024 season with swagger and sophistication.
A tapestry of partnership has been delicately weaved by Aurelio De Laurentiis, the owner and President of Calcio Napoli, and Giorgio Armani, through their continuous collaboration for the third consecutive year. This unique relationship, carefully rooted in values, loyalty, and a shared passion for excellence, extends far beyond the simple parameters of a technical sponsorship.
Giorgio Armani, the famed fashion guru, acknowledged the essence of the relationship saying, “I like long-lasting relationships, built on values and loyalty. Loyalty is also crucial in team play, which is why I am happy to renew our collaboration with Napoli, a team that has demonstrated remarkable unity and character.”
These sentiments were echoed by De Laurentiis, who added, “I, too, value lasting relationships and believe that loyalty, unity and character are essential not only in team play but in all aspects of life. I am delighted that our collaboration with Giorgio Armani will continue.“
The fruits of this enduring partnership can be witnessed in the elegant designs of the official match kits, handcrafted by EA7 and Valentina De Laurentiis, Style Designer for SSC Napoli. The garments, which are destined to be adorned by the first team in both domestic and UEFA Champions League matches, are not just emblematic of the city’s cultural tapestry, but are also tangible tokens of a union built on shared vision and sustained success.
Among the offerings is an exquisitely designed shirt, set against a classic blue backdrop, symbolizing Napoli’s deep-seated identity. To further accentuate the design, the shirt is embellished with a custom all-over print. The second shirt, inspired by the mighty Vesuvius, a poignant symbol of the city’s and its players’ strength, sports a sophisticated white and graphic design, creating an elegant fusion of fashion and sport.
As the collaboration enters its third year, it is evident that the partnership is not just a mere transactional business deal. It serves as a testament to the reciprocal bond that exists between Armani and the world of soccer. This dynamic, constantly evolving dialogue has helped shape the path of Napoli FC, an institution that has beautifully balanced sporting prowess and sartorial elegance. As the season progresses, the fans will be hoping this unique blend of style and substance will once again lead them to glory.
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