The rapidly evolving world of fashion is witnessing a new chapter in sustainability as MSGM unveils its first eco-friendly footwear line: the MSGM FG1.
Developed in partnership with ACBC, Italy’s premier BCorp in the shoe sector, this groundbreaking collaboration demonstrates the fusion of cutting-edge design and environmentally responsible practices.
Unveiled at MSGM’s Spring/Summer 2023 collection, FG1 – FG1 – FG1 is an acronym of “Fantastic Green 1” – is the brand’s first foray into eco-friendly shoes. It was developed in partnership with ACBC, a leader in circular science and the first Italian BCorp in the shoemaking industry, and the line represents a synergistic relationship between style and sustainability. Driven by their shared commitment to using organic materials and natural textures that respect biodiversity and the planet’s well-being, the partnership birthed the FG1 sneakers, a perfect blend of playful aesthetics and eco-conscious principles.
The MSGM FG1 collection showcases two unisex models, high and low cuts, and an extensive color palette ranging from subtle nude shades to bold greens and purples. The sneakers’ upper is crafted from VegSkin, a material derived from natural sources, while the sole utilizes ReRubber technology, a product born from recycling pre-consumer rubber waste. Furthermore, the laces and lining are made from RePet, a material composed of recycled plastic bottles, significantly reducing CO2 emissions.
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Available on it.shop-msgm.com and at their flagship stores in Milan and London, the FG1 sneakers exemplify the brand’s devotion to sustainable practices without sacrificing their iconic design ethos. This pioneering collaboration between MSGM and ACBC sets a new standard for the fashion industry, heralding a bright, environmentally-conscious future for both style enthusiasts and the planet.
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