MOWALOLA Fall/Winter 2023 – London Fashion Week

Fashion designer Mowalola Ogunlesi has made a stunning return to London with her fall 2023 collection. The designer, who made her Paris debut last June, took inspiration from logos in popular culture and reworked them to embody her brand identity.

Her collection features a range of clothing items including sweaters, caps, and bomber jackets, each adorned with parody motifs. Ogunlesi’s designs include MoWA, a take on the MoMA logo, and MY, her version of the Yankees logo. The collection also features a dancing silhouette, her interpretation of the Air Jordan logo.

One of the most innovative items in the collection is a new style of trousers that is sure to make a splash this fall. Taking the idea of sagging trousers to the next level, Ogunlesi’s jeans hang mid-air just above the knees, connected to a waistband hidden under hoodies. The designer explains that the styling of the collection is meant to echo how people dress in New York City.

This collection is also more merchandisable than Ogunlesi’s previous works. The designer emphasized her focus on making everything wearable, expressing her desire to see her designs on the streets. However, she hasn’t abandoned her favorite material – leather. The collection features a variety of designs in white, brown, gray, black, and burgundy, including jackets, long coats, trousers, long skirts, miniskirts, and sexy cropped tops and vests in washed leather.

Backstage, Ogunlesi revealed the reasoning behind her collection. “It’s about the collapse of society. What I envision people wearing at the end time,” she explained. The designer believes that this collapse might be triggered by the ever-growing influence of technology and corporations. “Low-key, we’re literally in the last fight between life and tech, and I feel like a lot of corporations are gaining massive power over a lot of things,” she added.