As we approach the end of October, anticipation is running high among watch enthusiasts, especially as OMEGA and Swatch join forces once again to unveil the Mission to Moonshine Gold MoonSwatch Lollipop. This eagerly awaited collaboration is back, promising a timepiece that stands out in terms of both aesthetics and functionality.
Looking at the details, the Mission to the Moon timepiece features a lollipop seconds hand crafted from OMEGA’s own Moonshine™ Gold, with a hidden signature that reveals itself in the dark. This subtle yet intriguing design choice pays homage to the OMEGA Speedmaster CK 2998-3 FAP of 1961, which featured a unique lollipop seconds hand on the chronograph. Moonshine™ Gold, a proprietary yellow gold alloy introduced by OMEGA in 2019, is inspired by the luminous moonlight against the deep blue hue of the night sky. Each watch comes with a certificate confirming the production of the special seconds hand exclusively on full moon dates, a time believed to have a magical influence on various phenomena.
Prospective buyers can look forward to the release of the Mission to Moonshine Gold Moonswatch on October 28th and 29th, the first time that these timepieces will be available on two consecutive days. Swatch retailers around the world will host the sale, with each piece priced at an accessible $300.
Since its initial launch, acquiring a piece from the OMEGA Moonswatch collection has proven to be a challenge, with long queues and international interest overwhelming Swatch retailers. The partnership between OMEGA and Swatch has clearly resonated well with its target audience, generating intense excitement and demand with each release. The resale market echoes this sentiment, with the Mission to Moonshine Gold Moonswatch commanding prices $100 above its retail value. Although significant, this premium is modest compared to the high prices of OMEGA Speedmasters, which are known to fetch several thousand dollars.
Current market trends highlight a robust appetite for affordable luxury, an area in which Swatch has recently made inroads with its reasonably priced Fifty Fathoms watches, demonstrating its ability to cater to this segment. With Halloween 2023 just around the corner, watch enthusiasts and collectors are eager to see Swatch continue on this path and continue to offer accessible yet luxurious timekeeping options. The OMEGA x Swatch partnership, epitomized by the Mission to Moonshine Gold Moonswatch, demonstrates the viability of this approach and extends the appeal of affordable luxury to a broader audience.
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© Photos: Swatch
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