Calvin Klein‘s Spring 2023 campaign is a star-studded affair with a cast of international talents, including Michael B. Jordan, Aaron Taylor-Johnson, FKA twigs, JENNIE, and Kendall Jenner.
The campaign, shot by renowned photographers Mert Alas & Marcus Piggott, continues the “Calvins or nothing” concept, which showcases the confidence and sensuality of the world’s most dynamic individuals.
The campaign, dubbed “Calvins or nothing,” is all about embracing the true character of each individual. JENNIE embodies minimalism, while Kendall Jenner radiates unapologetic sensuality. FKA twigs brings an element of artistry, performing an unreleased track in the visuals, and Aaron Taylor-Johnson exudes magnetic presence. But, it’s Michael B. Jordan who truly captures the essence of confidence, demonstrating the energy and passion that drives him to be the best at his craft.
Dressed in the latest Underwear and Jeans styles from Calvin Klein, the cast introduces a wide range of new offerings for the season. Michael B. Jordan and FKA twigs are seen sporting the new Athletic and Modern Cotton Performance fits, while JENNIE showcases the new Modern Cotton bralettes and sensual lace options like the Sheer Marquisette and Geo Lace triangle bra. Aaron, Kendall, and JENNIE model the refreshed iconic denim styles with new washes and 90s-inspired silhouettes, and Kendall also debuts the new sculpted denim bra and ultra-high cropped wide leg jeans.
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Directed & photographed by Mert & Marcus
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