"Metamorphosis": YEBOAH X COS Collaboration Blends Fashion and Functionality

Rising fashion star Reece Yeboah has made a mark in the fashion industry with the launch of his eponymous brand YEBOAH in collaboration with COS.

The two partners unveiled their collaboration at a show in London on January 26, showcasing the bespoke collection entitled Metamorphosis. This edition merges the worlds of the two brands and offers a unique selection where functionality meets style, blending luxury streetwear and modern aesthetics.

The designs in the collection are a reflection of Reece Yeboah’s journey and the complexities of life, featuring over 40 pieces of masculine design and unisex accessories. The collection is aimed at both communities and individuals, and is a departure from seasonal trends, instead focusing on self-expression and authenticity. It plays with the butterfly effect, where small details create a big impact on the final design. The pieces are made from organic and recycled materials, as well as eco-responsible wool, labeled RWS (Responsible Wool Standard), making the collection environmentally friendly.

The inspiration behind the collection comes from Reece’s formative experiences, including his travels to Ghana at the age of 11. This trip left a deep impression on him and sparked his desire to leave a mark on the world. By showing younger generations that it is possible to overcome obstacles and hardships, Reece hopes to inspire them to draw strength from within.

Artistic Director of COS, Karin Gustafsson, explains that the collaboration with YEBOAH has allowed them to explore Reece’s creative influences and imagine their pieces in a new light and the collaboration between the two brands to inspire and bring the two communities together, with a focus on innovation and the circular economy.

“I had been eyeing COS for a while, and vice versa. The brand saw my previous projects with Saint, and that’s what led us to discuss this collaboration. The rest is history! I find COS to be the best in terms of quality at affordable prices. We thought this was an opportunity to combine quality and creative innovation. By combining our two brands, we can reach new audiences,” said Reece Yeboah.

The launch of the Metamorphosis collection marks the evolution of Reece Yeboah as a designer and a promising start for his brand. The collaboration with COS offers a unique blend of luxury streetwear and modern aesthetics, making it a must-have for anyone looking to express their individuality and make a statement.