The pulse of excitement is in the air as the final showdown of the League of Legends Worlds 2023 draws near. Against the backdrop of Seoul’s magnificent Sky Dome, two teams, T1 and WBG, are ready to square off in a battle that promises to be both epic and historic. Amidst the electrifying anticipation, one prestigious name stands out as a vital cog in this grand esports spectacle: Mercedes-Benz.
Mercedes-Benz has transcended the boundaries of traditional automotive excellence to become an integral part of the eSports universe. This year, the brand is cementing its position as the official automotive partner of League of Legends esports events, including the highly anticipated 2023 World Championship.
A moment of unparalleled significance at the Worlds is the Trophy Ceremony, where the winning team hoists the Summoner’s Cup, a symbol of ultimate triumph in the esports realm. This year, the Cup’s journey to the Sky Dome is in the capable and elegant hands of the Mercedes-Benz EQS SUV. The vehicle, specially equipped with a unique trunk module, will be the official “Trophy Carrier”, adding a touch of automotive luxury to the tournament’s crowning moment.
The partnership between Mercedes-Benz and League of Legends goes beyond transportation. Each member of the winning team will receive a customised championship ring. These rings, a joint creation of Mercedes-Benz and Riot Games, have become a cherished tradition at the Worlds.
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Mercedes-Benz’s Britta Seeger captures the essence of this partnership, highlighting the shared values of innovation and the relentless pursuit of victory that unite Mercedes-Benz and the eSports community. The brand’s commitment to supporting and enhancing the World Championship is evident in her words.
Complementing the local action, Mercedes-Benz has launched the second part of its global campaign, “The Hunt for Glory“. The campaign seamlessly aligns with Worlds 2023’s theme, “The Grind, the Glory“, and embodies the synergy between the automotive giant and the e-sports world. It symbolises the shared journey of ambition and achievement that resonates deeply with the esports community.
This year’s finals have a special meaning for the Mercedes-Benz sponsored Korean team T1. Led by esports superstar Lee Sang-hyeok, aka Faker, T1 is out to redeem itself after narrowly missing out on last year’s finals. With only WBG standing between them and glory, the stage is set for an unforgettable clash.
© Photos: Mercedes-Benz