In collaboration with Apple Music and Universal Music Group, Mercedes-Benz is revolutionizing the audio experience, embedding Apple Music’s Dolby Atmos Spatial Audio natively in a vehicle.
In-vehicle entertainment enters a new era with this collaboration between these three behemoths, each specialized in its own field, to offer an immersive in-car audio experience.
This new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester high-end 4D and 3D sound system offered in Mercedes‑Benz vehicles with the latest MBUX generation.
With this new audio standard, Universal Music Group (UMG) are enabling their recording artists to base their song approval process on how the final mix sounds in a Mercedes‑Benz and introduce the seal “Approved in a Mercedes‑Benz” as a gold standard of sound. UMG additionally plans to set up a studio environment in Sindelfingen, Germany, based on its Capitol Studios’ Studio C, a major global reference music studio for Dolby Atmos mixing. For the first time available natively in a non-Apple device, the native integration of Spatial Audio with Dolby Atmos from Apple Music makes music available in Dolby Atmos easily accessible for customers of Mercedes‑Benz and Apple Music alike. This ensures that the tracks “Approved in a Mercedes‑Benz” can be enjoyed as they are meant to be.
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“Our collaborations with Apple Music and Universal Music Group are truly unparalleled and set a new benchmark by adding music content and platform expertise to our Dolby Atmos-capable Burmester sound system. Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz. Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers,” said Ola Källenius, Chairman of the Board of Management of Mercedes‑Benz Group AG.
While the Burmester Premium 3D sound system already offers a supreme listening experience, the unique Burmester High-End 4D sound system uses speaker-like resonators featuring sound massage with surround speakers integrated into the seats.
Burmester’s high-end 4D audio system consists of 31 speakers, including 3D speakers that emit sound from above, 4 near-ear speakers in the front seats, an 18.5-liter subwoofer, 8 sound transducers (two per seat), 2 amplifiers with a power output of 1750 watts.
Mercedes-Benz owners who already subscribe to Apple Music will have immediate access to an ever-expanding selection of songs and albums available in Spatial Audio with Dolby Atmos.
“Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time,”said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music and it’s an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world.”
“This important step in the history of recorded music is the culmination of years of working together with our partners at Dolby to develop the Dolby Atmos Music format so we can provide our artists with an even wider palette for their creative expression. With Mercedes, a company that shares our passion for quality and innovation, fans can now enjoy our artists’ music in Mercedes cars in a way that virtually transports them to the recording studio or live stage,” declared also Sir Lucian Grainge, Chairman and CEO of Universal Music Group.
Dolby Atmos will first be available in the Mercedes‑Maybach S‑Class, the Mercedes-Benz S-Class as well as the EQE, EQE SUV, EQS and EQS SUV.
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