More than nine months after joining the PUMA team, Netherlands-born Barcelona striker Memphis Depay signs his first ever apparel collection for the leaping cat brand through his Blind and Deaf To The World (BADTTW) apparel brand – the premium sub-label of Memphis Depay Clothing (MDC).
The PUMA x BADTTW collection is inspired by PUMA’s famous T7 tracksuit and includes t-shirts, jackets and sweatpants.
The ultra-lightweight apparel range comes in a bright palette of sky blue and white – coincidentally, this palette is unmistakably reminiscent of Argentina’s national team, the Albiceleste, which just won its third star at the FIFA World Cup Qatar 2022 – and is embellished with logos from both partners as well as a custom graphic created by Memphis.
“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing,“said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”
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The PUMA x BADTTW collection is currently available at PUMA.com, PUMA stores and selected retailers worldwide.
Click on this link to read this article in French version.