The world of motorsports is about to witness a unique partnership between two iconic brands, as McLaren Racing x Mitchell & Ness join forces to create the exclusive “McLaren x Mitchell & Ness” Formula 1 team merchandise collections for 2023.
This collaboration is specially designed to celebrate the prestigious Miami, Monaco, and Las Vegas Grand Prix races, showcasing the rich heritage of both brands and offering fans a chance to own a piece of racing history.
Following the successful launch at the 2022 United States Grand Prix, the McLaren x Mitchell & Ness partnership is set to take center stage at three major events in the 2023 Formula 1 calendar. These limited-edition collections will feature bespoke jerseys tailored to each Grand Prix, providing fans with the opportunity to wear their passion for the sport and embrace the unique atmosphere of these iconic racing locations.
The first collection was launched on April 26, targeting the Miami Grand Prix event. With prices ranging from $40 to $135, the merchandise will be available on both the McLaren and Mitchell & Ness websites. The subsequent collections will be released in time for the Monaco race at the end of May and the Las Vegas event in November.
Lindsey Eckhouse, director of licensing and digital products for McLaren Racing, expressed her enthusiasm for the collaboration, stating, “Mitchell & Ness is a true pioneer in heritage fanwear and lifestyle apparel, and we are proud to be the first team to bring their creativity to Formula 1. Our special merchandise ranges for Miami, Monaco, and Las Vegas will provide our fans with something special, celebrating McLaren’s heritage and the iconic locations where we race.”
Similarly, Kevin Wulff, CEO of Mitchell & Ness, shared his excitement about the partnership: “As Mitchell & Ness continues to focus on celebrating and telling the stories of sports’ most legendary moments and athletes, we’re ecstatic to continue our relationship with McLaren Racing. We’re proud to be a part of Formula 1 racing, and even more excited to partner with the sport’s most iconic team.”
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