Marking a significant milestone in the world of elite motorsports and luxury supercars, the McLaren 60th Anniversary Collection is an exceptional collaboration between TUMI and McLaren, designed to inspire and elevate the travel experience.
This limited-edition collection captures the essence of both brands’ commitment to innovation, performance, and design excellence, setting a new benchmark in the lifestyle and travel industry.
Sixty years ago, Bruce McLaren, a visionary New Zealand-born racer and engineer, established a racing team in England that would go on to become one of the most successful names in motorsport. With 20 Formula 1 World Championships, 183 Formula 1 grand prix wins, three Indianapolis 500 victories, and a 24 Hours of Le Mans triumph, McLaren has left an indelible mark on the world of racing and supercars. The launch of the TUMI | McLaren 60th Anniversary Collection is a testament to this enduring legacy.
Goran Ozbolt, Chief Designer of McLaren Automotive, expressed the excitement surrounding this collaboration: “Together with TUMI, we wanted to build on the success of our core and carbon fiber collections with a bespoke capsule edit to celebrate sixty years of McLaren.” He also highlighted the forward-thinking approach that embodies both McLaren and TUMI: “This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies.”
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The synergy between TUMI and McLaren is evident in the McLaren 60th Anniversary Collection. Victor Sanz, TUMI’s Creative Director, emphasized the shared values between the two brands: “As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between TUMI and McLaren are undeniable.” The collection combines McLaren’s iconic papaya color with modern, lightweight materials to create a range of luggage, bags, and accessories that celebrate the brand’s six-decade journey.
The limited-edition styles featured in the collection, such as the Torque Sling, Velocity Backpack, and Aero International Expandable 4 Wheeled Carry-On, are designed to cater to the needs of pioneers, travelers, and adventurers on the go. The 60th Anniversary Collection also expands its offerings with the addition of packing cases and portfolios, available at TUMI stores worldwide and on TUMI.com.
Lando Norris, McLaren Formula 1 driver and TUMI Crew member, showcased the collection in the final installment of TUMI’s Spring 2023 “Unpack Tomorrow” campaign. In a short film montage, Lando highlights the performance and functionality of his TUMI bag, as it matches the hybrid McLaren Artura supercar. The campaign also reintroduces best-selling pieces from the core TUMI | McLaren collection, further celebrating the ongoing partnership between these two iconic brands.
In addition to the McLaren 60th Anniversary Collection, TUMI and McLaren are amplifying their partnership through a global content series at key Grand Prix races, engaging with the community through influencer talent, exclusive giveaway prizes, and more. This collaboration transcends the realm of motorsports and luxury supercars, offering a glimpse into the future of travel and lifestyle experiences.
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