Hackett London, the iconic British brand known for its impeccable tailoring and modern aesthetics, has unveiled its Fall/Winter 2023 campaign. This season, the brand takes us on an extraordinary journey through time and nature, fusing traditional tailoring with contemporary British elements. Matthew Goode, the renowned British actor, joins forces with Formula 1 champion Jenson Button to traverse the untamed beauty of Scotland. This dynamic duo embodies the spirit of freedom, adventure, and glory, showcasing the brand’s exquisite garments against the backdrop of Scotland’s majestic landscapes.
The Fall/Winter 2023 campaign of Hackett London unfolds amidst the contrasting yet harmonious landscapes of Scotland, rich with history and narratives. Matthew Goode and Jenson Button, dressed in finely crafted Hackett garments, explore the Scottish countryside, radiating timeless style and embodying the brand’s heritage.
Hackett London reveals a unique color palette dominated by pine green and chocolate brown, featuring a selection of exquisite wool coats in rich blues and warm earth tones. Notable pieces include the dark chocolate-hued shearling bomber, crafted in sheepskin and reflecting the brand’s iconic design from its archived heritage. This is complemented by top-quality knits, such as the new chunky ribbed shawl cardigan hand-knitted with a blend of merino and cashmere, and perennial shirts. The signature trousers, available in russet red, creamy ecru, and deep navy shades, are made from refined Italian corduroy or pure cotton velvet. Additionally, the accessories from the F/W 23 collection encapsulate the essence of the brand’s heritage and timeless style.
The campaign, captured by renowned British fashion and portrait photographer Charlie Gray and animated by the creativity of Dentsu Creative Spain agency, features Matthew Goode and Jenson Button engaging in various outdoor activities. From fishing in serene lochs and playing cards amidst vast farmlands to crossing the moors in their vehicles and enjoying breathtaking views, each moment immortalized in the campaign exudes a sense of power, adventure, and perpetual elegance.
© Photos: Hackett London
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