Martine Rose Spring/Summer 2024: A Radical Rethinking of Menswear and the Celebration of Community

June 15, 2023
1 min read
Martine Rose - Spring-Summer 2024 - London Fashion Week
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As the sun set on a balmy Saturday evening in north London, Martine Rose‘s anticipated homecoming show became the talk of the town. The evening marked her return to the British fashion scene following her momentous international debut at Pitti Uomo earlier this year.

Transforming the humble St. Joseph’s Community Centre into a lively runway, Rose paid homage to the undercurrents of London’s vibrant club culture. “In the earliest days of our city’s unique club scene, community spaces and ballrooms were the pulsing heart of youth culture,” she reminisced backstage, following the spectacle.

The show was much more than a tribute to fashion. It was a salient call to action to preserve community spaces. One community worker had conveyed to Rose, the possibility of the Centre’s closure. A poignant moment that underlined the urgency and relevance of her stance. “These centers are indispensable, they’re the lifelines of communities,” she passionately highlighted.

The atmosphere was electrifying, painted in shades of deep red. Round tables bore Martine Rose branded coasters, carrying humorous and quirky phrases. Industry leaders like Burberry‘s Daniel Lee were seated, sipping their drinks amidst this unique ambience.


Drawing upon traditional menswear pieces like waxed jackets, trench coats, and hi-vis vests, Rose ventured into uncharted territory. Her approach was marked by a radical rethinking of norms and a playful exploration of sexiness. “I absolutely relish in blurring gender lines. To me, it’s more than a fashion statement; it’s a provocative idea to relish in. The intersection of genders in clothing is both kinky and delightful,” she expressed, referring to the long pearl necklaces, hosiery socks, slinky camisoles, and lace-detailed boxer shorts.

Her collaboration with Nike produced an exciting range of tailored clothing set to be released in July 2023, a fashion-forward nod to the upcoming FIFA Women’s World Cup soccer games. Additionally, her recently-secured position as the first guest creative director at Clarks bore fruit in the form of reimagined classic shoe designs.

Clarks’ shoes are embedded in British and Jamaican culture. The brand’s popularity in Jamaica, a Commonwealth country, has resulted in its transformation into a quality symbol. Its decontextualization gives it a mythic quality,” Rose shared in a recent interview with WWD. Her designs took the familiar, the loafers, Oxford shoes, and sandals, and reinterpreted them with an emphasis on comfort.

Martine Rose’s Spring/Summer 2024 collection is a celebration – a celebration of community, a celebration of creative reinterpretation, and a celebration of blurred gender lines. It’s an exploration into the realm of sexy, playful, and thought-provoking fashion. The importance of preserving community spaces and supporting their invaluable roles in society is underlined, making it a collection that goes beyond just fashion, addressing societal conversations.

Click on this link to read this article in French version

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