Unleashing a vibrant panorama of fashion innovation, the Marcelo Burlon County of Milan Spring/Summer 2024 collection takes us on an eclectic journey from the hustle and bustle of downtown Milan to the idyllic beaches of Ibiza, and the enchanting wilderness of Patagonia. This thrilling voyage is marked by a melange of captivating design elements – a testament to Burlon’s unique interpretation of contemporary fashion.
In the heart of Italy’s fashion capital, Marcelo Burlon’s County of Milan has found a new home. This evolution comes not only as a significant milestone for the brand but also serves as the inspiration behind the Spring/Summer 2024 collection. “We have so many stores in far-flung destinations like Macau, and now having our home here, just feels good and right,” Burlon shares with a twinkle in his eye.
Challenging the traditional fashion norms, the new collection takes an edgy stance. It caters to the skate-loving generation, blending their audacious style with the more grounded, “gorpcore” utilitarian pieces. The collision of style concepts, from the non-structured tailoring to the chunky cotton canvas vests, resonates with the brand’s progressive spirit. This collection might as well be viewed as a nod to the skaters of the world and the “no pant pleats and no structured shoulders” aesthetic they have grown to love.
The highlight of this collection, however, is not just in the versatility of its pieces but also the color play and the narratives they bring. Burlon points out, “Water inspired this collection“, invoking the emblematic blue of his brand. It’s a tribute to nature’s most versatile element, symbolizing rebirth and purification.
While Burlon increasingly splits his time between Patagonia, Ibiza, and Milan, he credits these locations for shaping his design aesthetics. They have indeed seeped into the collection in form of psychedelic maze-like graphics on suits and ikat patterns – now a signature of Burlon’s artistic inclination. These elements are as emblematic to the collection as his iconic feathered T-shirts.
© Photos : Marcelo Burlon County of Milan
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