Maison Margiela recently held an “open house” at its new five-floor building on the Place des États-Unis in Paris. The event showcased the brand’s latest collection, a punk-romantic “Co-Ed” collection, which was described as a young gang of Galliano characters he described as “revolutionaries with a conscience.”
The collection was inspired by the subcultural spirit of the ’70s and early ’80s in London, which was the youth of creative director John Galliano, but updated for today, and featured references to different subcultures such as punk, the King’s Road and the French Revolutionaries, with the use of materials like trash bags, tulle and photocopies flyers that were used as invitations. It was a mix of different styles and references, from punk tartan to Americana, with a focus on layering and customization.
The event also showcased the brand’s atelier in the basement of the new building, where Galliano’s past “Artisanal” couture theater and film extravaganza, Cinema Inferno was on display. The atelier serves as the creative nerve-center for the brand, where all the collections are developed and produced.
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Click on this link to read this article in French version.