Italian luxury fashion house ZEGNA has announced the appointment of Danish actor Mads Mikkelsen as their latest global testimonial.
This announcement came just a day after Mikkelsen graced the Cannes Opening Ceremony, donning a custom-made ZEGNA ensemble.
Mikkelsen, a Danish actor of international repute, is renowned for his roles in over 60 feature films, including “Quantum of Solace,” “Casino Royale,” “Coco Chanel & Stravinsky,” “Clash of the Titans,” and “The Three Musketeers.” His charismatic presence and unique style make him an ideal fit for ZEGNA‘s modern man persona.
The Milan-based fashion house expressed their excitement about this collaboration in a press release, stating, “ZEGNA is thrilled to announce its new global testimonial, actor Mads Mikkelsen, who joins the ZEGNA family of passionate people and dynamic personalities.” They further emphasized that Mikkelsen’s “outwardly positive confidence and strong sense of values” perfectly embody the spirit of ZEGNA’s timeless elegance.
Mikkelsen himself expressed his enthusiasm about joining the ZEGNA family, stating, “I am very pleased to officially join the ZEGNA family. Alessandro Sartori’s vision on modern style is very inspiring and his sophisticated aesthetic is truly authentic. I admire ZEGNA’s commitment towards quality, innovation, and craftsmanship and I am very proud to collaborate with such an iconic brand.”
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ZEGNA, a brand that has been in existence for over 110 years, is globally recognized for its menswear fashion, innovative fabric designs, and Italian tailoring. The brand’s creative direction is helmed by Alessandro Sartori, while Gildo Zegna serves as the chairman and CEO of the Ermenegildo Zegna Group. The group designs, creates, and distributes luxury ready-to-wear and accessories under both the ZEGNA and Thom Browne brands to over 500 stores worldwide.
Mikkelsen follows in the footsteps of previous ZEGNA testimonials, including double Oscar winner Mahershala Ali, legendary actor Robert De Niro, and Hong Kong singer and actor William Chan. His association with ZEGNA is expected to further elevate the brand’s global image, reinforcing its commitment to quality, innovation, and craftsmanship.
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