The rendezvous between luxury and sport reaches a captivating milestone as Louis Vuitton embarks on a journey with the illustrious 2023 Ballon d’Or winners.
Thursday marked a new chapter in the annals of sportsmanship as Louis Vuitton unveiled its design for the 2023 Ballon d’Or trophy travel case. This endeavor, a tryst between the French luxury house and the weekly soccer magazine France Football, flourished under the aegis of Amaury Media, the publication’s advertising arm. Since 1956 for men and extended to women in 2018, the Ballon d’Or has been a beacon of soccer finesse, its gold-plated awards crafted by the deft hands of jeweler Mellerio.
The award, a testament to football‘s supremacy, will be presented to the pinnacle of male and female football talent by a cadre of 100 journalists from around the world during a festive evening in Paris on Monday. The lineage of recipients boasts names that reverberate throughout the footballing sphere – Megan Rapinoe, Lionel Messi and Cristiano Ronaldo. The latter duo, not only rivals on the field but also comrades in a Louis Vuitton ad in 2022, showcases the intricate connection between fashion and soccer.
Looking to the present, the excitement surrounding the Ballon d’Or is growing as stars such as Argentinian maestro Kylian Mbappé, the stalwart captain of the French national team, are among the favorites. The ceremony is not just a celebration of individual achievement, but a celebration of the quintessence of football, with awards for the best young player, the best goalkeeper and the most exemplary clubs of the year.
Louis Vuitton’s signature monogrammed canvas, adorned with a golden V motif, wraps around the prestigious Ballon d’Or trophies, exemplifying the motto “Victory travels in Vuitton.” A blend of tradition and modernity, the cases are created in the historic Louis Vuitton ateliers in Asnières. This endeavor is just one leaf in Louis Vuitton’s burgeoning anthology of bespoke travel cases for iconic trophies, symbolizing a deep kinship between luxury and the quintessence of sporting excellence.
This alliance extends beyond the green turf, resonating through the realms of sailing with the America’s Cup, the basketball court with the NBA, and even the electrifying realm of e-sports with the League of Legends World Championship. With the spotlight on Paris for the 2024 Olympic Games, the brand is strengthening its links with sport by signing up renowned athletes such as Léon Marchand and Enzo Lefort as ambassadors.
Louis Vuitton’s odyssey with the 2023 Ballon d’Or winners embodies a symbiotic blend of luxury and athleticism, offering a glimpse into a realm where opulence and sportsmanship sail together towards a horizon of endless possibilities.
© Photos: Louis Vuitton
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