When the rolling green landscapes of the Marco Simone Golf & Country Club in Rome welcome the iconic figures of golf, the air is not just rich with competition, but also exudes an undeniable aura of elegance. This inimitable blend of sport and style is beautifully epitomized by Loro Piana’s latest creation, crafted meticulously for Team Europe at the celebrated 2023 Ryder Cup.
Loro Piana‘s six-year history with the Ryder Cup is woven with threads of innovation and refinement. The 2023 installment marks another chapter where state-of-the-art fabrics meet timeless elegance, tested in the real world, under the vigilant eyes of spectators and the unpredictable temperament of nature. The maison, with generations of savoir-faire up its sleeve, dons the athletes and their entourage in attire that is not just about appearances but also champions extraordinary performance.
Luke Donald, captain of Team Europe, lauds, “Since the partnership began in 2016, the quality of Loro Piana’s fabrics coupled with their specialist design and production knowledge have made them the ideal clothing partner for Team Europe.“
Enveloped in tones reflecting Italy’s serene landscapes, the majestic hues of the European flag, and Loro Piana’s iconic kummel nuance, the athletes are models in motion. The designs, infused with contrasting shades strategically placed, not just highlight the athletes’ every swing but do so with an elegance that is both subtle and striking.
In this collaboration, innovation takes center stage. For the first time, 3D technology breathes life into designs, anticipating the clothing’s nuanced dances with every swing, ensuring comfort, ease of movement, and style. The offerings, including the iconic short-sleeved polo and a waterproof vest, are a harmonious blend of form and function.
Guy Kinnings, Ryder Cup Director, echoes the sentiment of this iconic collaboration, praising Loro Piana as a symbol of Italian excellence, seamlessly integrating the worlds of competitive sport and timeless elegance.
As young talents took the stage for the 2023 Junior Ryder Cup, they too were adorned in Loro Piana, a testament to the maison’s commitment to nurturing the future of golf. The same sophistication and performance-enhancing design find resonance, ensuring that as these emerging athletes step onto the greens, they are equipped not just in skill but also in sartorial elegance.
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© Photos: Loro Piana
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