Loro Piana & Juventus FC Continue Their Partnership

August 24, 2023
1 min read
Loro Piana & Juventus FC Continue Their Partnership

Loro Piana has announced the extension of its partnership with Juventus FC for an impressive third consecutive season. As Turin’s team prepares to showcase their prowess on the pitch for the 2023-2024 season, they will be clad in a wardrobe meticulously crafted by one of the world’s most esteemed fashion houses. This collaboration underlines not only a commitment to sporting excellence but also an allegiance to shared values, principles, and continuous evolution.

Football is more than just a game; it’s an experience, a lifestyle. And what better way to elevate that lifestyle than with Loro Piana’s timeless style?” mused Antonio Allegri, a seasoned football enthusiast.

The blend of casual and refined is what sets the wardrobe apart. A palette inspired by timeless classics, the collection is dominated by shades of blue, gray, and beige. Juventus players will adorn cotton piqué polos and Wish® wool trousers, which exhibit the perfect balance of trend and tradition. And those leather loafers with rubber soles? A testament to modern style demands.

Loro Piana doesn’t just lend its name or its colors; it brings an entire legacy of meticulous craftsmanship. An unwavering allegiance to natural fibers, combined with the brand’s cutting-edge solutions, has resulted in clothing pieces with unparalleled performance. These garments epitomize luxury, and they go beyond the superficial; they reflect Loro Piana’s commitment to lauding sporting talent.


The essence of this collaboration goes beyond threads and kicks. It’s a harmony between the rich tradition of Juventus FC and Loro Piana’s philosophy of inclusivity and relentless innovation.

Click on this link to read this article in French version

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