The LOEWE Spring/Summer 2024 collection effortlessly stood out at the Paris Men’s Fashion Week, enticing its VIP guests, including the legendary actor Brian Cox, star of “Succession,” with a bold reinterpretation of traditional men’s fashion.
Clad in a vibrant blue shirt, Cox confessed his initial uncertainty about what to expect from the show. Nevertheless, he found himself genuinely delighted, albeit surprised by the collection’s audacious sartorial choices. His only concern? The collection’s long trousers and the potential mishaps that could ensue – a concern echoed by many a fashion-savvy spectator.
LOEWE‘s creative maestro, Jonathan Anderson, dived headlong into the world of broad-legged pants and waistbands that playfully nudged the ribcage. This bold aesthetic decision resulted in an intriguingly compacted torso appearance. The visionary designer described this as “stretching out the proportion,” a singular silhouette emphasized by the grandeur of the show’s set, complete with towering fountain sculptures by Lynda Benglis.
The collection’s emphasis on elongated, high-waist silhouettes saw parallels with cultural icons from across the ages, such as Antoine de Saint-Exupéry’s “The Little Prince” and the unforgettable Cher from the 1970s. Crystal-encrusted jeans, shirts, polos, and twin sets made a statement under the Parisian lights, with the sparkle carrying over to the Chelsea boots and ballet flats adorning the models’ feet.
While the collection catered predominantly to the svelte, long-limbed individuals, it was not without its more accessible, conventionally luxurious pieces. A striking ensemble of robe coats in rich shearling, layered rib-knit sweaters with zippered funnel necks, and a standout long cardigan belted around the hips attested to this.
Brian Cox had it right when he commented on the collection’s lean towards the lean and long-limbed. Still, it was impossible to overlook the handful of classically luxurious pieces offering an invitation to a broader audience.
© Photos : LOEWE
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