Lionel Messi, the legendary footballer who’s captivated fans with his footwork and finesse, is preparing to unveil a different kind of magic – his own fragrance line. Mark your calendars for 23 January as Messi Fragrance makes its debut at the inaugural Miami edition of Cosmoprof North America.
Messi has partnered with Game On Product Group to create a fragrance that reflects his unique personality and journey. Whether you’re a die-hard Messi fan or simply a fragrance aficionado, this launch promises to be a fascinating addition to the olfactory landscape.
But Lionel Messi isn’t the only new face to grace the Cosmoprof catwalk. More than half of the exhibitors at this year’s event are new brands eager to showcase their innovative creations. It’s evidence of the constantly evolving beauty scene, where fresh voices and unexpected collaborations shake things up.
The trend isn’t limited to Miami. Beyoncé’s Cé Noir and Millie Bobby Brown’s Eleven made waves earlier this year, while established stars like Ariana Grande and Sabrina Carpenter expanded their fragrance empires. It’s clear that celebrities are recognising the power of fragrance to connect with their fans on a deeper, more personal level.
For Messi, 2023 was a year of exciting transitions. His debut season with Inter Miami showcased his adaptability and enduring talent, proving that he can shine in a new arena. And now, with the launch of his fragrance, he’s venturing into new territory, inviting fans to experience a different side of the Messi magic.
So whether you’re drawn to the allure of a celebrity fragrance, intrigued by the promise of a fresh brand, or simply curious to see what notes Messi has chosen to capture his essence, mark your calendars for 23 January and head to Cosmoprof North America. You might just discover your next olfactory obsession, courtesy of the one and only Lionel Messi.