China’s leading sports equipment and sneaker company Li-Ning is expanding internationally at high speed and making it known. It is ending the year 2022 of growth, with the opening of its first flagship in Hong Kong, opening a new chapter and new experiences on this former British colony, handed back to China in 1997.
Located on the huge Canton Road, Hong Kong’s main thoroughfare where the largest shopping malls and luxury brands are concentrated – more precisely, at the foot of the Silvercord complex and mall, LI-NING’s new flagship store is spread over two floors, with a total area of over 6997 sq ft.
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The exterior of the store uses a simple design language to build a clear and powerful brand recognition. The store’s interior adopts LI-NING’s latest aesthetic: it combines sports-inspired construction details with modern and dynamic design elements to create a sporty atmosphere. The new flagship features the brand’s main professional sports categories: running, basketball, fitness and badminton, but also the “lifestyle” category, catering to the different sports scenarios and needs of its fans. Sports activities on the theme of running, basketball and badminton will also be regularly organized within the store, providing a platform for sports enthusiasts to communicate and discover the brand’s news and products.
The opening of this flagship store marks LI-NING’s entry into Hong Kong and is another important step in its growth in this very dynamic market.
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