Climbing, biking, hiking, motocross and white-water rafting, outdoor sports are the headline of Li-Ning‘s new Summer 2022 campaign. A campaign dedicated to several of the brand’s core principles: movement, adventure, extreme sports and exploring the great outdoors.
The campaign features relaxed, loose-fitting technical fabric silhouettes, enriched with utilitarian details and deliberately contradictory colors. Clothes are reversible, durable and waterproof, while the footwear includes several new styles in a sleek and understated color palette.
© Li-Ning