On February 2, Lexus officially opened its new dealership in Lille, France, in the presence of several executives from Lexus Europe and Lexus France. The new dealership, which is located in Villeneuve-d’Ascq, is the largest Lexus dealership on the continent with a spacious showroom measuring 1,000 m2 (approximately 10,764 ft²).
The new dealership is operated by the Team Colin Group, the largest Lexus distributor in France, which has five locations in the country. In 2022, the Team Colin Group registered 574 new Lexus vehicles and is also among the top 5 distributors of the Toyota brand. With these two brands, the group sells over 8,000 new cars per year.
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At the opening event, several executives including Didier Leroy, Chairman of Toyota Europe, Frank Marotte, President and CEO of Toyota France, and Xavier Riva, Director of Lexus France, were in attendance. The evening also served as an opportunity to showcase the new Lexus RX and RZ vehicles and a rare Lexus LFA coupe.
According to Xavier Riva, Director of Lexus France, the new dealership in Lille is a major asset for the brand. “This magnificent new dealership in Lille designed with the Team Colin Group will be a major asset to develop our sales in the region and support the development of our range,” Riva stated.
The Lexus Lille dealership is equipped to sell nearly 280 new vehicles and 140 used vehicles with the Lexus Preference label in 2023. This is expected to contribute to the brand’s growth over the coming years. The dealership employs 12 people.
The brand is set to welcome its first 100% electric model this year with the RZ, derived from its Toyota Bz4x cousin. This new addition is expected to boost the brand’s limited sales figures, as Lexus sold only 3,256 new cars in France last year. The manufacturer aims to reach 5,000 registrations by 2023.
Click on this link to read this article in French version.
