Lexus and the Paris Opera are launching a communication campaign on the theme “Artisans de vos Émotions” (Artisans of your Emotions), highlighting their common values such as excellence, tradition and innovation.
As a major sponsor of the Paris Opera, Lexus is also the official valet of the prestigious establishment. After more than two years of partnership, the two partners have reaffirmed their common values in a campaign created by photographer Cédric Viollet.
Beautifully staged in monochrome lighting – each corresponding to a universe of each Lexus model: white for the Lexus LS 500h, blue for the Lexus UX 300e or orange for the new Lexus NX 450h+ – the campaign idealizes the encounter between the artisans of the automobile and the artisans of the dance, awakening each of our senses, each of our emotions.
The “Artisans de vos Émotions” campaign by Lexus France and the Opéra national de Paris will run on social networks until November 19, in billboards from November 30 to December 6 and in digital
from December 1 to 15. The blue (UX) and orange (NX) visuals can be seen on a kakemono (roll-up advertising) at the Opéra Bastille throughout the year.
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