The world of luxury is evolving, and the Lamborghini x Carbon Champagne partnership is a testament to this change. Combining traditional craftsmanship with cutting-edge technology, these two renowned brands have come together in a collaboration that epitomizes the essence of exclusivity and aspiration.
Established in 2011, Carbon Champagne was the brainchild of Carbon CEO Alexandre Mea, a fifth-generation heir to the Devavry family Champagne house, which dates back to 1920. The brand prides itself on producing low volume, exclusive Champagne using hand-processed Grand Cru and Premier Cru fruit from the family vineyard. Stored in oak barrels, the Champagne boasts a depth and character of flavor that is both rare and exquisite.
What sets Carbon Champagne apart from other luxury brands is its innovative carbon fiber bottle design. Created through a complex 37-step process, the carbon wrap not only offers a visually striking aesthetic but also provides essential protection from light, preserving the taste of the Champagne within.
The partnership between Automobili Lamborghini and Carbon Champagne is a fitting celebration of their shared values: a commitment to traditional craftsmanship, exclusivity, and the pursuit of excellence through innovation. As a partner, Carbon Champagne will lend its support to various motorsports events and exclusive lifestyle celebrations associated with Lamborghini.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, encapsulates the essence of this collaboration: “Lamborghini is a brand that evokes traditional craftsmanship and future tech in everything it does. Carbon Champagne conjures similar celebrations of an authentic, exclusive and aspirational lifestyle, and our partnership is a vivid reflection of both brands’ approach to using traditional skills alongside cutting edge ideas and technologies.”
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Echoing this sentiment, Alexandre Mea, CEO of Champagne CARBON, stated: “We strive for excellence in all that we do: in the production of our Champagne, through the unique Carbon presentation, and the experience that results from every taste. Beyond the mastering of our fields of competence, our principles reflect those of Automobili Lamborghini: our Champagne house represents more than an inspirational product, it is a way of life and a philosophy.”
The Lamborghini x Carbon Champagne partnership is a powerful symbol of the future of luxury, where age-old traditions seamlessly meld with groundbreaking innovation. As these two brands continue to push the boundaries of their respective industries, the world eagerly awaits the next chapter in their shared journey toward excellence.
Click on this link to read this article in French version