Kim Kardashian has made good on the rumors that have been circulating for quite some time. With the official launch of Skims Mens, the ever-evolving world of fashion gets a new twist. This isn’t just an expansion; it’s a revolution for men who value comfort without compromising style.
Born from the embers of anticipation, the Skims Mens line is not here to play small. A refreshing change from the standard multipack underwear, this line aims to bring innovation and comfort back into men’s wardrobe essentials. Jens Grede, co-founder and CEO of Skims, emphasizes the careful and calculated journey behind this release. “Mens has been three years in the making. The wait was about ensuring a truly disruptive product,” said Grede. He continued, “Almost 10 percent of our customers are men. They’re attracted to our unisex collections. Now, they can expect even more choices and unprecedented comfort.”
So what exactly can the eager audience expect from Skims Mens? From cotton to sport, the line boasts a variety of fabrics to ensure there’s something for everyone. The cotton essentials are a blend of cotton, modal and spandex for the desired mix of comfort and flexibility. Plus, the prices are down to earth: with briefs starting at $16 and a set of three boxers at $46, the line offers luxury at a non-luxury price point.
The Stretch line, on the other hand, relies heavily on modal and spandex for a velvety feel. Tops in this line fuse modal with spandex, setting a new standard for luxury loungewear. The versatile sports collection uses a combination of nylon, recycled polyamide and lycra. With leggings starting at $54, athletes and fitness enthusiasts can look forward to both functionality and style.
Speaking of athletes, Skims Mens’ promotional strategy is nothing short of stellar. With icons like Neymar Jr, Nick Bosa and Shai Gilgeous-Alexander, the brand is poised to strike a chord with sports enthusiasts. Grede’s excitement is palpable as he explains, “Having such icons in our campaign signifies Skims’ growth. Each athlete, with their unique background and following, helps Skims resonate with diverse demographics.“
The brand’s journey, which began in 2019, has been nothing short of meteoric. With a staggering valuation of $4 billion and recent buzz about a potential initial public offering, Skims continues to redefine fashion standards. And while this new venture into men’s apparel seems promising, Grede captures the spirit of the brand when he says, “This launch is just the beginning for us.”
Eager fashionistos can set their alarms for Thursday at noon EST. The exclusive collection will be available on the Skims website, ready to be part of your wardrobe. The combination of Kim Kardashian’s vision and Skims’ relentless pursuit of quality ensures that the world of menswear will never be the same again.