The roar of engines and the flash of fluorescent yellow collide in an exciting new partnership: Italian sportswear powerhouse Kappa has officially joined forces with the esteemed VR46 Racing Team for the next three seasons. The collaboration promises to bring iconic style to the world of MotoGP, appealing to both racing enthusiasts and fashionistas alike.
“By supporting a unique Italian entity that has always worked to promote highly talented young drivers, this partnership reinforces Kappa’s identity as a sports brand suited to all types of competition,“says Alessandro Boglione, Vice President of the BasicNet Group. Indeed, the VR46 Racing Team, founded by the legendary Valentino Rossi, is a breeding ground for champions such as Marco Bezzecchi and Fabio Di Giannantonio. Now these rising stars will be clad in Kappa’s technical apparel, designed for both peak performance and undeniable style.
The partnership extends beyond the track to include a “Team Kit” lifestyle collection. Think sleek black tees, vibrant polos and comfortable technical jackets, all emblazoned with the iconic VR46 fluorescent yellow. This fusion of functionality and fashion is a testament to Kappa’s understanding of the modern man’s desire for both performance and style.
“We can only be proud to bring Kappa® to the track, an iconic Italian brand and symbol of quality in the sporting world for decades,” says Alessio Salucci, Team Manager of the Pertamina Enduro VR46 Racing Team. This cooperation is a meeting of legends: Kappa, a brand steeped in sporting heritage, and VR46, a team synonymous with innovation and excellence. The result? A powerful alliance that promises to redefine the intersection of fashion and motorsports.
Both Kappa and VR46 Racing Team are deeply rooted in Italian culture and share a passion for precision, performance and a touch of daring flair. This shared DNA ensures a collection that is both authentic and undeniably stylish.