When elegance meets sporting heritage, a unique blend of style emerges, an epitome of which is witnessed in the alliance of Kappa and SAINT JAMES. These two iconic brands have woven their distinct identities and legacies together, epitomizing a harmonious balance of fashion, functionality, and legacy.
Stade Malherbe Caen, a name that resonates with French football enthusiasts, plays the role of a confluence where the Italian sports allure of Kappa and the classic, maritime elegance of SAINT JAMES are merged. This club has been adorned by SAINT JAMES since 2014 and accentuated by Kappa’s designs for two glorious seasons, painting a picturesque canvas of Normandy and Piedmont’s intertwining histories.
An exclusive lifestyle capsule is birthed from this union, nurtured in the workshops of Normandy. The collaboration unveils a wool jogging set with a zippered jacket, and a sweatshirt that is as snug as it is stylish. The sailor’s shirt, along with a beanie and a scarf, completes a collection where the aesthetic opulence is matched only by the practical utility.
A logo, unique and brand new, was conceived to mark this alliance, weaving the iconic stripes of SAINT JAMES into the heralded Omini logo of Kappa. A testament to a partnership where the echoes of nature, sports, and sharing reverberate, merging the iconic with the contemporary.
Rémi Garnier, the Country Manager France at Kappa, effuses warmth and satisfaction when he remarks, “This collaboration is undoubtedly a meeting of two iconic brands, and primarily a fusion of two companies with significant human values eager to merge and nourish one another.” The role of Stade Malherbe Caen as the bearer of this collection, both off and on the field, is monumental and adds to the allure of the collection.
SAINT JAMES’s exceptional craftsmanship meets Kappa’s sporty aesthetic in a blend that is as seamless as it is organic. A collection that stands as a tribute to lovers of the sea and football, merging the grace of the waves with the vigor of the field.
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From October 10th, the Kappa x SAINT JAMES collection will extend its invitation to those who are not just aficionados of unique style but also connoisseurs of rich legacy and tradition.
© Photos: Kappa
Click on this link to read this article in French version