Kappa and the BWT Alpine F1 Team, entities that have carved a niche for themselves with distinct identities, now come together in a spectacular display of style and speed. As you zip through the upcoming lines, prepare to be enthralled by their newest offering: “Trackside.” A collection that revisits the classics, while stepping confidently into the horizon of the future.
Both Kappa and the BWT Alpine F1 Team hold their ground with an illustrious past. Kappa, with a legacy that began by gracing the world of football and athleisure, extended its prowess into the high-octane domain of car racing, rally teams, and, notably, Formula 1. Its collaborations since the iconic 1992 partnership with an Italian racing legend redefined high-performance wear.
On the other hand, BWT Alpine F1 Team brings to the table an undying passion for motorsports. The word ‘innovation’ is practically synonymous with their name, driving trends and setting benchmarks in the racing sector. Their unmistakable flair for performance and style sets them apart.
“Trackside,” their joint venture, encapsulates the spirit of both these giants. It’s an homage to what they represent individually, and a celebration of their unified vision.
This collection’s divided essence caters to the discerning tastes of the modern consumer. Part one, with its racing-centric appeal, features two t-shirts, jackets, and a pair of pants. These items bear the marks of their racing legacy with tonal transfer logos. The second segment leans into Kappa’s established fashion sense. With three t-shirts, a hoodie, shorts, and pants, the unmistakable omini banda is prominently displayed on sleeves or sides.
Fashion aficionados and racing enthusiasts alike can revel in the detailed craftsmanship of each piece. From Kappa’s instantly recognizable logos gracing dynamic tracksuits to Alpine’s racing motifs punctuating cutting-edge outerwear, the “Trackside” collection leaves no stone unturned. Its color scheme? A sublime medley of both brands’ hallmark shades, evoking a genuine aura.
On prices, the collection showcases its inherent value. Starting from a modest 55€ for a t-shirt, going up to a reasonable 90€ for a hoodie, it brings luxury and performance within the reach of many.
Moreover, acquiring a piece (or several) from this exemplary collection is a breeze. The items grace the shelves of the brand’s official stores, ready to be picked. For those who prefer a digital shopping experience, alpinecars.com and kappa.fr are the go-to destinations.
To quote the legendary Coco Chanel, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” This collaboration truly embodies that sentiment, bringing together two worlds, harmoniously, under one fashionable umbrella.
Click on this link to read this article in French version
