Louis Vuitton, the iconic French fashion house, has unveiled its latest brand ambassador: Thai-born K-Pop star BamBam. With this announcement, BamBam joins the brand’s growing roster of K-Pop celebrities, including fellow Got7 member Jackson Wang, Le Sserafim, Stray Kids’ Felix, BTS’ J-Hope and NewJeans’ Hyein.
Known for his electrifying stage presence and dynamic musicality, BamBam brings a youthful vibrancy and global appeal to the Louis Vuitton brand. As he embarks on his solo world tour, spanning continents and captivating audiences, he’ll undoubtedly be adorned in Vuitton’s latest creations, further cementing the brand’s connection to the burgeoning K-Pop movement.
“I am super happy to join Louis Vuitton as a House Ambassador this time,” BamBam expressed in a statement. “What Pharrell [Williams, Louis Vuitton’s Men’s Creative Director] is doing here is amazing. I’m super honored to be part of it, its going to be an exciting journey!”
His dedication to expressing himself through fashion aligns perfectly with Louis Vuitton’s commitment to pushing boundaries and celebrating individuality. His Instagram presence, with over 17.7 million followers, underlines his immense influence, making him a valuable asset in extending the brand’s reach to younger demographics.
Beyond music, BamBam has carved out a niche on YouTube with his #BamuEats series, which showcases his culinary adventures. This entrepreneurial spirit and multifaceted personality resonates with Louis Vuitton’s appreciation for diverse talent and artistic expression.
The appointment of BamBam reflects Louis Vuitton’s keen understanding of the global cultural landscape. With its infectious music and trendsetting styles, K-pop has transcended geographical boundaries and captivated audiences around the world. By embracing this cultural phenomenon and collaborating with talented artists such as BamBam, Louis Vuitton is reinforcing its image as a brand that is both timeless and in tune with ever-evolving fashion.