Wings to Fashion: Jordan Brand and Paris Saint-Germain empowering youth talent

March 1, 2023
1 min read
Jordan Wings x Casa93 x PSG
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Jordan Brand and Paris Saint-Germain are empowering young talent through the “Wings” program. Casa93 is one of the beneficiaries of this program whose proceeds from the capsule collection created by Léo Ciavarella and César Noyer will be used to support a set of long-term actions of the Parisian association.

Jordan Brand is always looking for ways to give back to the community and make a positive impact. Their “Wings” program, first initiated in Chicago and then launched in Paris, supports three Ile-de-France associations: Prométhée Éducation, Le Bal and Casa93, the latter being a professional training program that aims to allow everyone to enter the world of fashion. One of its initiatives is the Design Program, a textile design competition that offers its winners the opportunity to see their work marketed and to participate in the promotional campaign.

Last year, three talents from the fourth graduating class, Noémie Lalaire, Ange Trembleau Girondin and Kevia Mina, stood out with their unique creations inspired by the world of dance. This experience even led Noémie to do an internship at Nike’s European headquarters in Hilversum, the Netherlands.

This year, the “Wings” program took on a new dimension with the integration and support of Paris Saint-Germain. The club offered participants a reflection on its iconic slogan, “Ici, c’est Paris,” which resulted in two unique pieces – a hoodie and a long-sleeved t-shirt – created by Leo Ciavarella and César Noyer, who were inspired by the energy and chaos of the crowd at PSG games.


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Jordan Wings x Casa93 x PSG
Jordan Wings x Casa93 x PSG
Jordan Wings x Casa93 x PSG

The project lasted a year and the capsule collection designed by Leo and César is currently available for sale. The products – the hoodie is priced at 75 euros, while the long-sleeved shirt costs 50 euros – are on sale at the Nike House of Innovation in Paris, at the Jordan World of Flight in Milan and in PSG stores in New York and Paris.

Click on this link to read this article in French version

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