British resortwear brand Orlebar Brown (OB) is bursting with vibrant optimism for Spring 2024, aptly naming its collection “Blossom.” Inspired by the season’s inherent joy, renewal and travel experiences, the campaign embodies the spirit of blossoming and embracing life’s abundance.
This season’s hero print, “Fiore,” takes centre stage. Delicate floral motifs in soothing blues, whites and earthy tones adorn swim shorts, shirts and resort wear in luxurious linen and lyocell. Beyond “Fiore,” a kaleidoscope of additional floral prints in reds, greens and even a stunning blue and pink floral photograph add a touch of playful sophistication. These captivating designs are complemented by exquisite linens, cashmeres, knits and cotton silks to ensure you look and feel your best as you soak up the sun.
Bridgerton heartthrob Jonathan Bailey takes the reins as the star of the campaign, perfectly embodying the essence of the collection. In one image, he wears a crisp white shirt adorned with a playful red floral motif, while in the other he wears a summery ensemble in the season’s hero print, “Fiore.” Available in blue, white and earthy tones, this delicate floral design adorns swim shorts, shirts and resort wear in luxurious linen and lyocell.
Since his breakthrough role in Bridgerton, Jonathan Bailey has become a red carpet regular, appearing at Ralph Lauren, Giorgio Armani and Loewe shows. His recent win for Best Supporting Actor at the Critics Choice Awards further cements his status as a rising talent.
While Orlebar Brown remains renowned for his impeccably tailored swim shorts, the Spring 2024 collection extends far beyond the beach. The introduction of a second “Graphite” capsule caters for active lifestyles, offering technical touches to shorts, T-shirts, sweats and outerwear, ensuring comfort and style for adventurous pursuits.
Orlebar Brown’s commitment to sustainability remains a core value. The brand carefully measures its environmental impact, actively reduces its footprint across production, products and operations, and offsets unavoidable emissions through Blue Carbon projects, helping to restore vital marine ecosystems.
Since its acquisition by Chanel in 2018, Orlebar Brown has blossomed into a global phenomenon. With over 40 direct stores in prime locations and partnerships with 250 retailers worldwide, the brand caters to a discerning clientele seeking quality, style and conscious practices.