In the pivotal crossroads of fashion and innovation, Jil Sander, Jeff Mills, and the Fall/Winter 2023 Campaign converge, encapsulating a visionary escapade in men’s style, marked by eloquence and reinvention. As the decade unfolds its final chapters, the meticulous assembly of fashion innovation and audacious artistry stands as a testament to an imminent transformation, reminiscent of the profound shifts of past epochal cusp moments.
The Meiers, with unparalleled creative dexterity, orchestrate this collection, collaborating with Mills – a heralded figure, weaving techno architectural genius into the fabric of sartorial aesthetics. This union dispels the confines of nostalgia and propels the narrative into a sphere where past and future not only coexist but flourish.
The campaign emanates a nuanced genre transcendence, embodying the Meiers’ expressed aspiration for “openness and cross-pollination.” Here, the demarcations of gendered attire dissolve, ushering an era where self-expression isn’t encased within established norms but floats freely, unbridled and authentic.
In the heart of Manchester, the nexus of creativity and reinvention, Mills’ encounter with the Meiers is immortalized by the lens of Stephen Kidd and Chris Rhodes. Here, a city renowned for its resilience and innovation, stands as a testament to the universal capacity for reinvention through creativity and imagination. Jeff Mills, having spearheaded a musical revolution in Detroit, finds a kinship in Manchester’s creative verve.
The collection itself is a homage to the unity of contrasts, where the eclectic and the refined, the past and the future converge. Brian Eno encapsulates this sentiment profoundly, “A way to make new music is to imagine looking back at the past from a future and imagine music that could have existed but didn’t.” The Meiers and Mills embody this philosophy, fostering a space where traditional boundaries dissolve, giving rise to an expanse of self-expression unbounded and pure.
The tactile and the aural, the seen and the heard, intertwine as Jeff Mills draws parallels between his musical journey and the art of fashion. He contemplates the myriad ways individuals present themselves and perceives fashion as a conduit to explore, think, and imagine societal trajectories. In the silent echoes of impeccable design and the resonant tones of innovative music, a narrative of the future – imbued with care, lightness, honesty, and exactitude – unfolds.
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Creative Direction: Lucie and Luke Meier
Art Direction: Heiko Keinath
Styling: Poppy Kain
Casting: Julia Lange Casting
Models: Jeff Mills – Kiki Willems – Dara Gueye
© Photos: Jil Sander
Click on this link to read this article in French version
