Jaeger-LeCoultre expands its “Made of Makers” program in collaboration with Parisian artist-pastry chef Nina Métayer. Their continued partnership centers on this year’s theme of the Golden Ratio, celebrating the synergistic relationship between horology and artistry.
Jaeger-LeCoultre‘s “Made of Makers” program continues to push the boundaries of creativity and craftsmanship, establishing a dialogue between horology, artisanship, and art. This initiative focuses on collaborations with passionate creators from various fields who embody the values of creativity, expertise, precision, and the perpetuation of excellence. The community has welcomed renowned artists, including Zimoun, Michael Murphy, Guillaume Marmin, Alex Trochut, Nina Métayer, and mixologist Matthias Giroud.
The collaboration between Jaeger-LeCoultre and Nina Métayer began in 2021 with the inauguration of the 1931 Café. Métayer, a celebrated pâtissière and three-time Pastry Chef of the Year, is known for her visually stunning creations and unique ability to blend evocative flavors in innovative ways.
Catherine Rénier, CEO of Jaeger-LeCoultre, shares her excitement for the continued partnership, stating, “Between the artistic world and our Maison, there is an organic bond in the exploration of creativity and the respect for craft, and working with a passionate and experienced artisan like Nina enables us to express our Maison’s values in new ways that generate emotions, cultivate curiosity and explore the symbiotic relationship that exists between horology and art.”
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Métayer’s latest pastries, to be featured at Watches and Wonders 2023 and served in 1931 Café locations worldwide, pay tribute to the Golden Ratio’s harmony. Inspired by the Reverso watch design from 1931, Métayer’s creations emphasize proportions, shape, symmetry, and color. Each dessert, named Spirale de Noisette, Ellipse de Sapin, Étoile de Cassis, and Carré au Miel de Forêt, incorporates ingredients from the Vallée de Joux. These flavors, including hazelnuts, honey, pine, chestnuts, and blackcurrants, reflect the natural beauty surrounding Jaeger-LeCoultre’s Swiss Jura mountains home.
Nina Métayer explains her approach, stating, “Harmony in everything is, and has always been, a blend of mathematics and poetry. It’s a balance to which nature has long held the secrets – and a deep belief that Jaeger-LeCoultre and I share and apply to our work. The creative spirit also understands that aesthetics has an impact on what we feel – so the visual forms of my pastries influence the perception of flavor: it’s the promise of unleashing poetry from the first bite.”
With the “Made of Makers” program, Jaeger-LeCoultre and Nina Métayer showcase their unwavering commitment to innovation, creativity, and the pursuit of excellence, redefining the boundaries of horology and artistry through their collaborative efforts.
As Jaeger-LeCoultre’s “Made of Makers” program progresses, it exemplifies the endless possibilities that emerge from collaborations between diverse disciplines. This innovative approach not only nurtures the development of new artistic expressions but also inspires the participating creators to push their limits and explore uncharted territories. The partnership between Jaeger-LeCoultre and Nina Métayer is a testament to the incredible outcomes that arise from the fusion of horology and culinary arts.
The success of the “Made of Makers” program can be attributed to the shared values of its participants – their dedication to creativity, expertise, and the pursuit of excellence. By fostering a community that embraces these values, Jaeger-LeCoultre encourages the growth of artists and artisans alike, showcasing the remarkable potential of interdisciplinary collaborations.
The impact of this program extends beyond the realm of horology, reaching the broader artistic community and sparking conversations about the importance of creativity and craftsmanship in today’s fast-paced, technology-driven world. Jaeger-LeCoultre’s “Made of Makers” program serves as a reminder that preserving traditional techniques and values, while embracing innovation, is crucial for the continued growth and evolution of art and craftsmanship.
As the “Made of Makers” program continues to evolve, we can expect to witness even more groundbreaking collaborations, further solidifying Jaeger-LeCoultre’s role as a trailblazer in the horology and art worlds. The partnership between Jaeger-LeCoultre and Nina Métayer is just one example of the endless possibilities that arise when creative minds from different disciplines join forces, and it is a shining example of the power of collaboration in fostering innovation and excellence.
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