Jaeger-LeCoultre announces its partnership with the multifaceted creative powerhouse, Lenny Kravitz, as their new brand ambassador.
Lenny Kravitz embodies the essence of a true modern Renaissance man, in the words of Jaeger-LeCoultre. His unyielding pursuit of originality and artistic vision aligns perfectly with Jaeger-LeCoultre’s core values, forging a natural bond between the two. Kravitz elaborates, “For creators, the most important thing is finding their voice, knowing what they represent and being true to their vision – while always staying open to new ways of thinking.”
Lenny’s fascination with watches dates back to his childhood, when his father’s chronographs first captivated him. This passion has only grown stronger over time, leading him to Jaeger-LeCoultre. He shares, “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design, and function in their watches – that really resonates with me.” Catherine Rénier, the CEO of Jaeger-LeCoultre, reciprocates this sentiment, stating, “With his artistry, inventiveness, and ability to transcend genres, Lenny epitomizes Jaeger-LeCoultre’s values and style.”
The musician, actor, designer, and photographer’s impeccable taste is reflected in his admiration for the iconic Reverso watch, which he proudly sported at the 2023 Oscars ceremony. This timeless design is a fitting match for a man whose effortless elegance and daring style earned him the Council of Fashion Designers of America (CFDA) ‘Fashion Icon’ award. Kravitz affirms, “Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it.”
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Lenny’s ability to seamlessly blend diverse influences from rock, blues, funk, and soul into a unique and evolving musical style mirrors the innovative spirit that drives Jaeger-LeCoultre. Just as Lenny’s design work exudes confidence and timelessness with a modern edge, the Maison’s timepieces reflect the same commitment to artistry and excellence. Together, they represent the perfect fusion of creativity and horological prowess.
As Lenny Kravitz joins fellow Jaeger-LeCoultre ambassador Anya Taylor-Joy, they have already completed filming for a new campaign set to launch in May. This collaboration marks the beginning of an exciting journey for both Kravitz and Jaeger-LeCoultre, as they continue to redefine the boundaries of artistry, style, and innovation.
Click on this link to read this article in French version