A fusion of the bohemian and rock, capturing the quintessential spirit of irreverence and fluidity: this is the Isabel Marant Spring/Summer 2024 men’s collection. Barnabé Hardy, artistic director since 2018, continues to amplify his eccentric and bold universe that breaks conventional barriers. On June 22nd, in the artistic heart of Paris, on the outskirts of Place des Victoires, Isabel Marant’s showroom unfurled a new narrative, highlighting a unique blend of sportswear and workwear – a dance between utility and flamboyance that crafts a distinctive masculine allure.
On an unassuming Thursday, the Parisian label curated an intimate atmosphere, where its Spring/Summer 2024 collection sprung to life with colors that pulsated with the vibrancy of a technicolor dreamscape. Reimagined smocks, tinted in different hues of purple, stood in charming contrast with tie-and-dye inspired sherpa jackets, whose hallucinatory colors seemed to exist in a realm where the psychedelic and sartorial converged.
The very same dynamic pattern, resembling the Technicolor reverie of the 60s, found its way onto plush hoodies and fluid shorts, while the bold pixel pattern in black and white offered an aesthetic counterpoint on leggings and sweaters. The collection was a vibrant symphony, where no two notes were the same, and yet, together, they produced an impeccable harmony.
At the heart of this collection, nestled among the smorgasbord of color and form, was an unmistakable sense of hybridity. Oversized silhouettes, predominantly cargo pants echoing the rough and rugged allure of workwear, subtly meshed with the slick and modern form of nylon bombers and mesh tank tops.
“Under the commanding presence of the disco ball, a few fashion statements stood out, deeply rooted in the lumberjack aesthetic,” mused Hardy, reminiscing the audacious blend of short-sleeved shirts, cowboy boots, and studded denim bags.
Accessories, the finishing touches to any ensemble, didn’t stray from the theme. The utilitarian bucket hat, adorned with embroidery echoing Mediterranean narratives, offered a subtle nod to international influences. Stone necklaces interwove with hefty silver chains, creating an interplay of textures and styles that encapsulated the essence of this collection – a versatile wardrobe that pays homage to the rule-breakers, the trend-setters, and the individualists.
© Photos: Isabel Marant
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