The canvas that is Iceberg has witnessed transformations for nearly four decades. Historically, its terrain welcomed varying degrees of artistic and avant-garde endeavors. Now, with James Long steering the helm for the past eight years, a distinct evolution has unfurled – a fusion of sportswear allure intertwined with raver enigma.
This recent iteration by Long channels not only the energy of yesteryears but finds inspirations in previous brand campaigns. Taking cues from the iconic 2010 depiction by Mert Alas and Marcus Piggott of Carolyn Murphy, encapsulated in a snakeskin-printed attire, one can’t help but feel the pulse of nostalgia.
Iceberg‘s Spring 2024 collection is audacious in its own right. Gone is the rebellious exterior, replaced by a bravado of confidence that only grows from sunset to sunrise. Envisage glossy leather dominating the catwalk, each piece echoing House traditions while setting the bar higher. Models with intense gazes showcased embossed leather pieces, not shying away from bold zippers and provocative piercings, reflecting an edgy yet sophisticated spirit.
Metallic hardware? Check. Pierced netting? Absolutely. But the standout? Tinted snakeskin jackets that didn’t just occupy space but announced their oversized presence. Revealing just enough, the collection flirted with sensuality, especially when khaki met white patchwork and grey whispered on reinvented trench coats and tailored trousers.
Beyond the attire, a sensorial experience awaited attendees. The unveiling of Iceberg’s new fragrance, “Be Wonderfully You,” was more than a scent launch; it was a proclamation. Confidence isn’t merely worn; it’s exuded.
Drawing to a close, one thing became evident. Iceberg’s Spring 2024 collection wasn’t just a parade of garments; it was an expression of heritage, transformation, and unmatched allure. A chapter in the brand’s storied journey that won’t be forgotten soon.
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© Photos: Iceberg
