The iconic HUGO brand unveils its latest venture, a fusion of fashion and fantasy that resurrects a slice of cinematic nostalgia. This season, HUGO brings back the mischievous charm of the ’80s with a fresh twist, launching a capsule collection that celebrates the quirky legacy of the “Gremlins” film.
With a whimsical nod to the past, the new line pays homage to the vibrant pop culture of the era, a time when fashion became indelibly intertwined with the movies that captured our hearts and imaginations. The collaboration with WBDGCP brings the garments to life by embellishing them with the film’s creatures. HUGO’s offering includes two T-shirts, a hoodie and a baseball cap, all in black and emblazoned with images that will evoke a sense of nostalgia in fans of the fantastical film.
True to HUGO‘s spirit of originality and self-expression, the collection reflects the brand’s #HUGOYourWay campaign, which champions eccentricity and individualism. The pieces are not just garments; they are conduits for connection, inviting wearers to embrace their unique stories and stand out from the crowd.
The campaign is as innovative as the collection itself, with HUGO pulling out all the stops. A series of video clips set in a movie theater provide the backdrop for the collection, while models wearing the clothes grace social networks and HUGO’s online storefront, creating a multi-channel experience that’s as immersive as it is fashionable.
Available in stores and online at hugo.com, the HUGO x Gremlins collection is making waves with its accessible pricing. From the €45 cap to the €119.95 hoodie, these pieces promise to be the must-have items of the holiday season for those looking to add a touch of retro-inspired cool to their wardrobes.
© Photos: HUGO
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