Amidst the ever-changing world of fashion, some brands manage to find a steadfast path that not only resonates with their aesthetic but also captures the essence of the contemporary zeitgeist. One such brand is Holzweiler, a family-run label originating from Oslo that has gradually, yet decisively, made its mark on the global fashion scene. A significant step in their journey was the Spring 2024 collection, which was presented in the serene environment of Camley Street Natural Park in London. The move signaled Holzweiler’s intentions of not just broadening its international footprint but also deepening its connection with nature—a theme that was intricately woven into every aspect of the collection.
Holzweiler’s foray into London was no mere coincidence. With a majority stake investment from Sequoia Capital China the previous year, the brand was empowered to extend its reach globally. The choice of location, Camley Street Natural Park, was not just a strategic decision to get closer to the global markets, but also a reflection of the brand’s ethos. “We want to get even closer to the global markets,” shared creative director Maria Skappel Holzweiler. This intent was evident in the collection presented against a backdrop of rustic wooden benches and light rain, offering a refreshing change from the usual city rush experienced between shows.
The Spring 2024 collection embodied the essence of nature in multiple ways. The showcase began with model Adwoa Aboah donning a top made from repurposed sheer scarves, coupled with baggy jeans—a nod to sustainable fashion. Botanical prints took the limelight as diaphanous lace-up tops, skirts, and dresses unfolded on the runway. Layers of chiffon, crochet, and Tencel were fashioned into both mini and maxi dresses, some featuring bold hip cutouts. Floral motifs adorned mesh fabric, forming unique tops, while knit bralettes with waist-tie straps offered a refreshing contrast to miniskirt suits and halter-neck scarf tops.
The menswear pieces woven into the collection also paid homage to nature. Knitted sweaters and Bermuda shorts, relaxed two-piece linen suits, embroidered camp-collar shirts, and oversized nylon jackets added depth to the menswear offering. “We always see our brand as having a brother and sister aspect—the men’s and women’s pieces aren’t matching but harmonize,” explained Maria. Indeed, the inaugural London show of Holzweiler confidently asserted its Nordic design sensibilities inspired by the outdoors.
© Photos: Holzweiler
Click on this link to read this article in French version